In the 70s, famous fashion photographer came up with "The Newton Machine" where fashion images could be taken without the photographer being present. It was originally created to capture the subject as they see themselves. Topshop recently employed the Newton Machine for a promotional event, at which I happened to be present! So, this is the resultant photograph! I just think it's a real novel idea, and some of the photographs on the website are good to look at - I had a bit of fun, and got to take home very own photograph!
Have a look at some of the outcomes at www.newtonmachinetopshop.com
This is what Helmut Newton said about his invention:
“I had a photo-machine built, a camera fitted with a motor and a timer that can be adjusted by the model who can decide whether to work fast or slow. A mirror behind the camera allows the model to check the pose. Before every shot, a bell goes off, and then a strobe light flashes. The whole system is devised to heighten the tension of the modelling session and to catch the model at the peak of each pose.
Carefully I explain the system to my models. I tell them, It’s up to you to control the whole sitting, you will decide when to stop, the entire responsibility is with you. Of course the lighting has been set up and a cross where they must stand has been marked on the floor.”
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