Thursday 10 September 2009

Strawberry Swing

So here it is. Coldplay's official 'Strawberry Swing' video directed by Shynola.



I'm so glad it's an actual music video and not just an advert for a fucking insurance company, or a phone company - I'm sick to death of big corporate brands jumping on the band wagon, when their brand values and core sensibilities aren't even reflected in the disproportionately large amount of creativity on show. It's as if animation/cartoons/hand drawn things have become absolute commonplace on mainstream telelvision (my boyfriend detests this wave) and up until now, this hatred had not yet been instilled in me, but finally I have decided that it's all a bit too much. So... no more Carphone Warehouse animations, please?

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