HP - Sauce of Manliness

The TV ad by M&C Saatchi discusses the "man truths guide". It includes tips such as "never, ever strike up a conversation about anything other than sport, during sport" and introduces the "manwich", bacon sandwiches made with HP Sauce.
HP Sauce will also have its own feature on TalkSport Radio's weekend breakfast on 27 October called 'HP's Give That Man a Bacon Roll'. It will be presented by Mark Saggars and Mickey Quinn and run for two months.
The ad features the work of: Joe Miller, copywriter; Tristan Cornelius, art director; Mark Goodwin, creative director; and Ulf Johansson, director. The production company was Smith & Jones.