Tuesday 23 October 2012

Wednesday 17 October 2012

Heinz – "I love Winter"


Love the creative on this advert. Comforting, warming and just what you need after the gripes of a horribly British wintery day. "All...forgotten". Copywriter Richard McGrann Art director Andy Clough This is what Campaign has to say about it... "Abbott Mead Vickers BBDO has created an ad for the Heinz Classics Soup range to remind people of the comfort a bowl can bring as the winter draws in. The TV spot is supported by radio work with voiceovers from celebrities such as Caroline Quentin and Tom Baker."

"I never read The Economist"

Now these iconic lines are available to buy as prints. Humorous and well written they are part of a range of hugely successful print / outdoor ads by Abbot Mead Vickers that I absolutely loved. However successful they are just as words, some of the other successful ones weren't just typography based... (pause while I search for some of the others that tickled my fancy and see below).

Monday 15 October 2012

O2 Priority Sports


Brief – Launch Priority Sports. A partnership with Nike which gives O2 customers the chance to meet and train with their sporting heroes, and gives them exclusive access to Nike events, Nike product exclusives and more
Creative agency VCCP Agency Producer Olly Calverley Copywriter Fred Rodwell Art director Andy Parsons
Song – Woodkid - Run Boy Run

HP - Sauce of Manliness


The TV ad by M&C Saatchi discusses the "man truths guide". It includes tips such as "never, ever strike up a conversation about anything other than sport, during sport" and introduces the "manwich", bacon sandwiches made with HP Sauce.
HP Sauce will also have its own feature on TalkSport Radio's weekend breakfast on 27 October called 'HP's Give That Man a Bacon Roll'. It will be presented by Mark Saggars and Mickey Quinn and run for two months.
The ad features the work of: Joe Miller, copywriter; Tristan Cornelius, art director; Mark Goodwin, creative director; and Ulf Johansson, director. The production company was Smith & Jones.

Weetabix – Dad's Day Out

By BBH Written by David Kolbusz and James Gillham, art directed by Dominic Goldman and Graham Cappi, and directed by Frank Todaro through Moxie Pictures.